Attract New Customers to Your Website With These Creative Approaches
Trying to get traffic to your website is trickier than ever. With more and more content to compete with, it can often feel like there is no single approach that…
Amazon doubles down on AI with a massive $100B spending plan for 2025
Despite all the buzz last week that DeepSeek would herald in an era of lower AI budgets, there is zero sign that Big Tech is slowing down. Instead, they’re ramping…
Navigating the New Era of Instant Life Insurance for Young Families
Today, life insurance has evolved to meet the needs of young families, new parents, and millennials who are constantly on the go. Gone are the days of lengthy paperwork and…
Dreams of Small Business Owners Lost in the California Wildfires
I was a little hesitant to write about this event while embers are still smoldering, but I concluded that there’s much to be said and done about this situation. My…
The 4 Lead Gen Tools That Will Make Solopreneurs Feel Less Solo
You’re the boss, the marketer, the salesperson, and the janitor (because who else is gonna take out the trash?). But let’s be real—hunting for leads shouldn’t be another full-time job….
How Pinterest Can Drive Sales for Your Brand in 2025
When it comes to social media marketing, you’d be forgiven for forgetting about Pinterest. After all, there’s so much more noise surrounding Instagram, Facebook, TikTok, and even LinkedIn. But more…
OpenAI launches data residency in Europe
OpenAI on Thursday launched data residency in Europe, allowing European organizations to meet local data sovereignty requirements while using the AI company’s products. Data residency refers to the physical location…
The Catalyst Approach for Change
Who do we envision ourselves becoming? The big framing question, “Who do we envision ourselves becoming?” was written in wide black marker on a large flip chart and placed at…
The Importance of Website Security for User Experience
In our increasingly digital world, where nearly every business has an online presence, website security is more crucial than ever. For small business owners, web developers, and digital marketers, securing…
What Do Employees Want Most in 2025?
It seems to me that the answer depends on who’s taking a survey or asking the questions. Nonetheless, there’s consensus on some things employees want. Small business owners should take…