[ad_1]
An online booking system is fast becoming a fundamental part of running your small business.
But they can be bewildering on first glance – to ease the stress, we’ll explain what an online booking system is and why it would be beneficial to your small business. We’ll also show you what features you should be looking for and some of the best examples on the market.
What is an online booking system?
An online booking system is a platform or software you use to manage reservations for your business services. On top of recording bookings, these systems can accept customer payments online.
Why do I need an online booking system?
As it often makes the process simpler, having an online system will likely boost your bookings as it’s quicker than picking up the phone. Plus, you can take bookings around the clock which is more convenient for customers and for you.
Most systems send out automated texts and emails, so you don’t need to follow-up with customers, saving you time.
Having an online booking system will tell you more about your business. The reporting features give you advanced insights into your business and your customers: think popular products/services, customer demographics and real-time cash flow information.
Small Business Pro is a platform where you can arrange meetings and send quotes as well as set reminders. It will also help with the heavy lifting of managing customers, taking payments, insurance, finance and HR, plus you’ll get a host of personal wellbeing benefits.
You can find out more about Small Business Pro here.
What features should I be looking for?
A lot of providers have similar features and components, so it’s up to you to pin down what service works best.
Here are the factors you should be taking into consideration.
Customise forms with your own branding
Some systems allow you to put on your own branding like your company name and logo. At times having two different company names involved can be jarring so keeping your own brand will create a smoother booking experience for the customer.
‘Book now’ buttons and widgets for your website
On the topic of smooth booking experience, having a ‘book now’ button on your website can make the process even faster, especially if that’s what the customer has logged on for. They won’t have to waste time trying to find the appropriate page.
Automated emails
As mentioned before, this is viewed as a staple on most platforms. Once a booking is secured, a text or email will be sent to the customer to confirm details. You can use them for appointment reminders too.
Ability to chat to client
If the customer/client has a specific request that can’t be catered to on an automated system, it helps to have a chat function. That way, you can discuss the specifics of their request and sort out the booking from there.
Reporting features
Reporting features allow you to see stats and analytics around what’s going on in your business in real time and can save on piles of paperwork.
Support
Easy to access customer support is vital for any platform. However, a 24-hour service would be even better if you frequently have customers who book outside business hours – especially if the system goes down at 4am.
Price
Of course, find a package which fits your budget. Bear in mind that online booking systems also have different payment structures. Payment might be made monthly by you – or it could be paid by commission or made up of user fees.
Booking through social media
Being able to book through social media gives you more payment avenues, upping your revenue. Customers can book with you without even having to visit your site.
External calendar sync
This one is more for convenience. It syncs with the customers’ calendars (mostly Google Calendar or iCal) so they’ve got a note of the appointment. It also links with your company calendars so everyone can be in the know.
What if I use a web builder for my site?
To have a real pick of the features above, it helps if your website and its components were built from scratch. More freedom in the creation gives you more flexibility.
If you built your website on a website builder like Wix or Squarespace, you’re more likely to be restricted. Your main options would be an iFrame embed or a plugin.
An iFrame is like embedding a YouTube video. It’s easy, low budget and keeps people on your site. One of the bigger problems is that you may have little power over how it’s displayed.
A plugin is also easy to set up and doesn’t need much resource – it’s the solution you’d be looking at if you use WordPress. Plugins work well on different devices, though you should be careful and avoid going gung-ho with the. Outdated plugins can cause security issues and if you have multiple plugins from different developers they could clash.
Again, what’s available could differ substantially. For example, Wix has its own booking system, allowing you to customise booking rules and cancellation policies. You can also set time limits for how far in advance a client can book a session, how close to a session they can cancel or reschedule.
Add a waiting list and choose between different time zones to list the appointment in – cater to your business’ time zone and send it to an international client in theirs.
Third party online booking systems
For those who want to go with a third party, you will have more features to play with, but be aware that it will cost more. THe following systems are listed:
10to8
Live two-way calendar sync
SMS, voice and email reminders
Over 5,000 app integrations
Live reporting
Customisable questions at booking
Take bookings from Facebook
Offer home visits
Use your own branding
Pricing
Starter: £0; Pro: £5.90 a month; Premium: £22 a month; Enterprise: Bespoke.
Appointedd
14 day free trial (no credit card required)
Automatic calendar sync (Google, Microsoft, iCloud etc.)
24/7 support chat (with real people!)
Automated notifications and reminders (email and SMS)
Integrates with video conferencing platforms like Zoom and Microsoft Teams
Payment integrations with Stripe, Square and Braintree
Pricing
There is a self-serve option (for smaller businesses) and a bespoke priced Enterprise option. For self-serve the 1 Calendar / 1 User bundle starts at £14.99 a month, 2 Calendars / 2 Users at £28.99 a month, 3 Calendars / 3 Users at £42.99 a month, etc. – increasing with with each user.
BookingLive
Packages for SMEs
Mobile first user experience
Takes automated payments
Manages availability
Automates admin tasks
Stripe account ready
Embed directly into your website
Pricing
Start: £0; Grow: £9.99; Professional: £29.99; Enterprise: Bespoke.
Planyo
Has many integrations
Available in 30 languages
Cloud-based
Printable invoices
Automate all reservation tasks
Personalised texts and emails sent to customers
Flexible pricing
Can sell vouchers and gift certificates
Pricing
Cost starts at £25.94 per month.
Cost per transaction
As mentioned above, rather than paying a monthly fee, some packages charge fees per transaction.
Reservio
Customise your booking site
Able to work with your own domain
Mobile friendly
‘Book now’ button
Facebook widget
Pricing
Free: £0; Starter: £6.46 a month; Standard: £12.92 a month; Pro: £26.77 a month.
Simplybook.me
Online booking system for service-based companies
Video appointment booking system
Secure communication
Can sell coupons for classes
Accepts bookings from multiple channels
Pricing
Free; Basic: £7.50 a month; Standard: £20.80 a month; Premium: £45.80 a month; Premium Plus: £75 a month.
Skedda
Automates booking process for clients and admins
Admins can override any features that would be used for regular members
Can also create internal appointments
Regular users can create conditions per space – e.g. minimum or maximum amount of time and time windows where bookings are denied
Accepts online payments
Mobile-friendly
Syncs with other calendar apps
Integration with Zapier for easier invoicing and accounting
PricingCore: £0; Pro: $41.67 (£34.91) a month; Premium: bespoke.
Appointy
3-step setup process
Can handle multi-locations and franchise businesses
Allows customers to see real-time availability of your services
Syncs with online calendars such as Google, Outlook and others
Appointment alerts via SMS, email or app (Android or iOS)
Virtual appointment scheduling
Reporting and Analytics are built-in with customer database management
Can handle discounts, gift certificates and similar
Pricing
There is a free option (1 staff with 5 services, 100 appointments per month) with website integration including Square and Zapier.
The paid for options are split into three options: Growth / Professional / Enterprise which range from US$19.99 (£16.83) to US$79.99 (£67.36) per month. N.B. This is a US company but they claim over 12,000 UK customers.
What about online booking systems in my sector?
Some packages have specific features which you won’t find on other systems. We’ve listed a few of the top specialist platforms based on sector.
Best for salons and beauty therapists
Fresha
Track client history, keep notes and stay in contact via integrated email
List your business on the Fresha marketplace
Book on marketplace, Instagram, Facebook, Google or your own website
Remote processing of penalty fees for no-show protection
SMS text reminders
Pricing
1.29 per cent + 20p transaction fee; 20 per cent new client fee; 100 free monthly texts and 4p for any additional texts; 7p per text and 1p per email for blast marketing
Best for car hire
Prohire
Find a vehicle, generate a quote, assign a client and process a booking in less than 20 seconds
View and manage bookings and vehicles across multiple sites
Obtain manufacturer and DVLA information when adding vehicles to the system
Automatically check the current balance and credit limit of an account when a booking is placed or checked out
Make informed business decisions with over 80 powerful reports at your disposal
Protect your business from high-risk customers with free access to our shared database of problem hirers
Pricing
Pricing is bespoke – contact Prohire for more info or for a free demo.
Best for fitness classes
BookFit
Grow your fitness business and let new customers find you through the BookFit app class directory/marketplace
Quickly and easily create a timetable of all of your upcoming sessions
Real time class availability and booking
If a customer tries to book a class which is full they will be asked if they wish to be added to a reserve list
Pricing
Basic: £10 a month; Plus: £20 a month; Pro: £30 a month.
Best for online courses
Bookeo
External calendar sync
Eliminate costly no shows with automatic notifications and reminders
Easily track who – and when – cancelled a course enrolment or class registration
Take bookings on Facebook
Let your customers see what your classes are like using pictures, photo galleries and video – along with class descriptions and teacher bios
Simple one-click recurring bookings
Integrate with Google Analytics
Pricing
Standard: $39.95 (£33.69) a month; Large: $79.95 (£25.25) a month; X-Large: $119.95 (£101.17) a month.
Best for restaurant booking
We have a separate article on the ‘Best restaurant booking systems for small businesses’ which features ten companies, with details for each. The list includes:
OpenTable
ResDiary
Tock
Resy
Yelp
TheFork
Eat App
Hostme
Favouritetable
Tablein
Finding the best online booking system for your small business
Of course, research is key when finding the best online booking system for your business. Each provider will offer a different set of features. Even if you have the same type of business as a competitor, your needs will be completely different to them. It can be a costly investment upfront, so ensure you get it right before you dive in.
Read more
The benefits of chatbots for your business – can they make customer service more efficient and achieve better customer satisfaction?
[ad_2]
Source link
