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Many website owners overlook either PPC or SEO marketing methods because they usually opt for the one method. However, what a lot of business owners don’t realize is that they work in sync and have a great partnership, so when they’re used together it can only increase your exposure in the search engines and on social media. If you’re looking to take your online business forward, here are a few of the reasons why you should consider using both methods together.
E-Commerce Feed Integration
One of the standout partnerships between PPC and SEO is the e-commerce feed integration. If you look for a product in Google, you’ll be bombarded with pictures of products, their price, reviews, and a small description. By clicking on such a link you’ll instantly go to eBay or Amazon and you’ll be able to purchase the product from there. This works for a lot of businesses online these days, so if you are in the e-commerce business, working with SEO and PPC platforms could be very rewarding.
Control Negative Feedback
It doesn’t matter how perfect your business is, it’ll never be completely perfect. You’ll always have one or two customers that weren’t happy with the products/services they received, and so they’ll ensure all other potential customers know about it. A good way to combat this issue is to take advantage of PPC and SEO. You can link to such bad press and you can explain to potential customers what you’re going to do about it. It’s a good way to control brand damage and let potential customers know you’ve made a mistake, but it’s not going to happen again.
Test Your Campaigns
Search engines play a massive role in the success of many businesses these days, and there’s no reason why you shouldn’t be in the same situation. By using PPC and SEO together, you can test out your keywords to see which ones are performing well. SEO changes all the time and so will the competition for the keywords you’re targeting. PPC gives you a back door so you can see from a customer’s point of view what you can do to change the way your keywords perform. It will help you improve your search engine presence but more importantly, it could increase your conversion rate considerably.
Improve PPC and SEO Security
Your competitors and any random website hackers will do everything they can to bring your website down a few pegs. It’s crucial you do everything you can to ensure you avoid click fraud by using tools like Adwatcher.Com, but probably more importantly, it’s important you keep your positive search engine presence intact. Both methods and their individual platforms will help you do exactly that, so you can continue to grow your business without it diminishing in the search engines.
The above are just some of the many features both PPC and SEO marketing methods can provide if they are used in partnership. If you are serious about taking your website to the next level, you should create PPC campaigns and hire SEO experts together to ensure your website has the best chance of competing with the big fish.
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